Building the Future of Design and Advertising with D&AD
Company Name
D&AD
Size of Business
50 - 100
Industry
Advertising
What They Do
The industry body for the Design and Advertising industries - championing these industries and developing upcoming talent.
The Story So Far
Problems We Had To Solve
- The client had a Digital Transformation plan but didn’t have the internal resource to carry it out
- The client had their annual awards approaching - some of the tech was critical to this and needed finishing urgently
- The overall design and user requirements were still evolving
- They had a close knit internal team and needed someone to fit in with this without slowing things down
The Plan
- Run our North Star Workshop to understand the long as well as short term vision for the product and how the immediate projects fit in with this
- Creation of a project plan and division of tasks to allow us to work seamlessly alongside the internal teams
- Deliver work in sprints allowing flexibility around changing requirements and avoiding progress being blocked by external tasks
- Continue revising and updating the plan to support the internal team and respond to user feedback
We needed skilled technical expertise and strategic capabilities to help us deliver a number of complex digital projects. We engaged TTD as our “Plug-In Tech Team”, it worked really well. Their devs, strategists and PM joined our internal team and achieved successful delivery across all projects. They’re a brilliant team and we feel lucky to be working with them.
Pippa Irvine
Digital Director
The Challenges
- A tight deadline with the approach of the awards season
- Rapidly evolving requirements and designs
- Complex systems and processes to understand in a short time
- Short term requirements needed to be delivered without losing sight of the long term
What We Did
- Created a holistic product roadmap to be delivered in collaboration with the D&AD internal team
- Worked in sprints of activity to deliver the urgent items on the roadmap - closely integrated with their internal team
- Delivered the core product and then began planning the next phase as per the roadmap
- Continued to shape the roadmap with regular strategic reviews - as well as day to day development
Technologies Utilised
- React front end
- Node back end
- ReTool
- AWS Cloud Infrastructure
- PowerBI