A Case Study About Our Time Helping Amrita Nutrition
Company Name
Amrita Nutrition
Size of Business
50+ employees
Industry
Health and Lifestyle
What They Do
Source and supply nutritional supplements and other wellness products to nutritional therapists along with providing information and training to support their community of practitioners.
The Story So Far
Problems We Had To Solve
- A series of undiagnosed issues they didn't know how to fix
- a magento e-commerce site that kept breaking and preventing customer purchases
- the founder was over-worked and taking support calls whilst on holiday
The Plan
- Urgently migrate them to a new, stable platform to protect their existing business
- Start developing their sales offering to create more value for their key audience (nutritional practitioners)
The Tech Dept helped build the foundations for our growth. Unlike other developers they actually listened to us, didn’t pretend they knew everything upfront, and were clear about the pros and cons of different approaches. They cared about understanding our business. They’ve continued to help us evolve our site to deliver a great experience for our practitioners.
David Brassey
Founder @ Amrita
The Challenges
- Tight deadline due to ongoing problems with their old platform
- A complex technical implementation
- The budget and timeline determined a hybrid model using ShopifyPlus as the core system with our custom development to achieve the required functionality
- Data migration
- The data in the old platform was a very different format to what Shopify required, so we had to complete a complex data transformation to ensure no information was lost
What We Did
- Migrated to Shopify Plus and provided extensive customisation to fulfil their bespoke B2B2C customer model
- Evolved their sales offering:
- Added a new B2B Offer
- Create a powerful ingredients search for practitioners
- Built international stores (post Brexit), allowing for unified sign-on and comission reporting
- Problem-free Migration
Technologies Utilised
- Shopify Plus
- Alogolia Search
- React
- Azure SQL
- Azure Serverless
- Open ID Connect